At Rothrock, we are dedicated to safeguarding your privacy and handling your personal information with transparency and care. This Privacy Policy outlines how we collect, use, and protect your data when you visit our website or make a purchase.

1. Information We Collect

We may collect the following types of information:

  • Personal Information: Name, email address, phone number, shipping/billing address, and payment details

  • Account Details: Login credentials and purchase history

  • Technical Data: IP address, browser type, device information, and browsing behavior

  • Cookies & Tracking Data: Used to improve your experience and optimize website performance

2. How We Use Your Information

We use your information to:

  • Process orders and manage your account

  • Provide customer service and technical support

  • Improve website performance and user experience

  • Send order confirmations and promotional emails (with your consent)

  • Comply with legal and regulatory obligations

3. Sharing Your Information

We do not sell or rent your personal data. However, we may share it with:

  • Trusted partners (e.g., payment processors, delivery services)

  • Legal authorities, if required by law

  • Analytics services (e.g., Google Analytics) for performance tracking

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Customize your browsing experience

  • Save user preferences

  • Monitor site traffic and trends

You can control cookie settings via your browser’s preferences.

5. Data Security

We apply industry-standard security measures, including SSL encryption and secure payment processing, to protect your data. However, no system is completely secure—please ensure your login credentials are protected.

6. Your Rights

As a U.S. consumer, you have the right to:

  • Access the personal data we hold about you

  • Request corrections to inaccurate or outdated data

  • Request deletion of your personal data or account (where applicable)

To exercise your rights, contact us at support@ruthrocky.com.

7. Children’s Privacy

Our website is not intended for users under the age of 13. We do not knowingly collect data from children. If we discover data has been collected from a minor, we will promptly delete it.

8. Third-Party Links

Our site may contain links to third-party websites. We are not responsible for their privacy practices. Please review their privacy policies before sharing any personal information.

9. Updates to This Privacy Policy

We may update this policy periodically. Any changes will be posted here with a revised effective date. Continued use of our site indicates your acceptance of any changes.